Glen has some music that’s almost ready for release. He wants to come up with a marketing plan to release it. When is go time?
Don’t over-cherish the music. Don’t do that. As an artist, you have a lot of music in you. A lot of life is yet to happen where you’ll create the music that will matter for the time when you need to be ready to make it.
The right time to drop your music is RIGHT NOW, IT’s GO TIME!
If the music is ready, DROP THE MUSIC! And find different ways to advertise the music. Use these social media platforms. Go on TikTok and talk about your music. DROP YOUR MUSIC! Record a video for each verse, one minute long where you’re performing the verse. Put subtitles and play with your creativity. Use the tools that are available to you like CapCut and TikTok. They are all starting to have AI mechanisms on the backend.
Don’t be afraid of advertising the same song ten times, in ten different ways. If every Monday we’re always hearing you going on about the same ass song in a different way, who cares? Do you know why we call it radio programming? Because the song you hear on the radio daily will get stuck in your head.
So, you have to treat your platforms like a radio station. Are you going to put your stuff on high rotation or not? You’re blackballing yourself??? You’re blacklisting yourself???
You should put yourself out there. If the songs are ready, DROP, DROP, DROP!
Here’s an example of how I put this into practice. On Instagram, I share my process of creating “ASHUU” with DJ Tshepi and RaidmusiQ.
Watch Part 1 of making “Ashuu”.
Watch Part 2 of making “Ashuu”
Watch Part 3 of making “Ashuu”
If you check my social media pages, you'll see that I have shared this song in more than three ways. Don't hold on to your music. Share it with your audience.
Is your art on high rotation or are you blacklisting yourself? Share your experience below.
Would you like me to help you create a marketing strategy to get your music out there?
Until next time,
DalliRated!
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