Glen was told that music is a long-term game. On the side, you’ll need to find something that generates money so you’re able to invest in your craft. When you find something that generates money, which aspects do you focus on the most?
Is it PR, branding, or the sonics of the music? Which one do you level up?
The priority for any artist building a brand is talent. You will learn the marketing, PR, and branding along the way. As an independent artist, you have no choice. You’re going to have to figure it out.
However, the craft, the art, that talent, hone it. Perfect it. Get it to a place where you’re obsessed with it. Don’t be too much of a perfectionist because perfectionists tend not to release anything. That’s another mistake that a lot of artists make. They keep their music on their laptops and their hard drives. They’re not releasing it. They’re not allowing people to react to it or to criticise it. You should be creating and releasing. Every time you create, you’re getting better. You’re ensuring you’re doing it better than the previous song or project.
In summary, number one is to take care of the talent. Whatever you’re saying you want to be known for, take care of that. How you put it together is not always the most important thing.
People reach out to me to write raps. People reach out to me to rap on a record, for a commercial or a video. Some people reach out to me for mastering or mixing. I didn’t intend to be a mixing engineer. I just wanted to be a rap artist. But when you’re starting a lot of things are expensive. I can’t afford to pay a mixing or mastering engineer. I can’t pay a person to market the music for me. The work I do affords me only so much. One portion is to feed me, the other portion I must figure out where it’s worth planting. I can’t just give it to an engineer if I can figure out how to engineer.
Somebody else might make that investment and it works for them. They might have no interest in refining their mixing skills. However, the more skills you accumulate on your journey the more opportunities will open for you in the long run.
Are you looking for feedback on your music before you release it?
Prepare your music and book a one-on-one consultation. Let’s fine-tune it together.
Until next time,
DalliRated!
Comments