DSP aggregators are Digital Service Providers for artists who intend to distribute their music with them. What they offer is being able to assist you in getting your music to the Digital Streaming Platforms. These platforms include Apple Music, Spotify, Tidal, Soundcloud etc.
Beyond that, they also assist you with pitching to playlists to get your song playlisted. For example, an Amapiano Lifestyle Playlist, if you make Amapiano music. If you make Hip Hop music, there might be Hip Hop Mzanzi or Rap Mzanzi playlist that they pitch you to etc.
What do these playlists do for you and your journey as an artist? It puts your music in front of an audience that has already adopted the playlist for themselves. Some people don’t enjoy looking for music, digging for music or having to be in a position where they have to seek after the gems of what they believe they might enjoy. Some people enjoy the search, for others, they just want to get on a platform and say “I like Hip Hop music” so they try to figure out who’s curating those playlists.
Some individuals curate playlists independently that you can seek after in case you might want to be acknowledged by their platform, but then there are specific playlists that highlight those playlists that get in front of thousands of audiences that love that genre, be it hip hop, R&B, Amapiano, whatever it might be.
If you want to be involved in those playlists you must sign up with a DSP aggregator that will assist you in pitching your music to those said playlists. Now, not everything they pitch will end up being playlisted. It all depends on you as an artist:
the following you might have,
unfortunately, or sometimes fortunately, the respect that people have for your music,
the amount of attention you grab in the music world,
that coupled with how your music tends to perform on its own if you’re releasing it independently.
There is more that DSP aggregators offer you if you sign up. For instance, they assist you with marketing, but the marketing will need a budget for them to get your music out there. That is why it is very important for an artist to have a budget before releasing music. Work towards saving money so that when you’re ready to release and you need a DSP aggregator to assist you in releasing and marketing your music to the desired audience, you have the budget and all the necessary items for the aggregator to use to get your music out there.
If you have no clue what items I’m referring to, then check out the blog: HOW DO I TAKE MY MUSIC TO THE DIGITAL WORLD?
You might have found loopholes in my answer to this question so take the initiative and save your seat in my next FREE CONSULTATION SESSION where you can ask a custom question that serves YOU and I give you a custom answer.
If you need more from me for your journey, then I encourage you to invest in yourself and book a one-on-one consultation with me where we’ll go over where you’re at as an artist or a radio broadcaster and get you prepared in making your next move.
Stay tuned for more information I will be releasing as far as ShabZi Madallion School is concerned. Don’t forget to follow me on all my social media platforms @shabzimadallion.
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