Welcome or welcome back to ShabZi Madallion School. Let’s get right into the tips for writing an endorsement proposal.
1. Clearly articulate your value and audience reach.
If you want a brand to endorse you, you need to figure out what it is they might need from you and articulate that “Hey, I offer THIS as an artist and it might benefit you because I’ve seen the campaigns that you work on and if you involve me, this is how I would help you spread that message.”
Now, spreading the message to who? You need to have the following. Even if you don't have millions of followers, a niche audience of ten thousand can be just as valuable. The key is to ensure that your audience genuinely follows your lead and is engaged with your work.
When pitching your following, highlight that at least a thousand of them purchase your work or make moves based on your recommendations. This shows that your following is not just a number, but a highly engaged and valuable audience. Not every artist can get their audience to follow their lead this way, so it's important to emphasise the quality of your following over the quantity.
2. Showcase your engagement on social media.
Go into the back end of your social media. See what your numbers look like regarding impressions, views, following, likes etc. Put some of these key elements in your endorsement proposal and show that if they work with you, they can access those numbers.
I think it’s also very important to speak about how you engage your audience and an example of what you might do to put their brand out to your audience. If you leave it to them, they’ll dictate how you speak to your audience when you’re the artist who has a relationship with the audience and you know them better than this brand, you’re asking to endorse you.
3. Offer a mutually beneficial partnership proposal.
Make sure you outline why it is valuable to work with you FIRST before you speak on your agenda and why you feel they need to be on board with you. It is important to research the brand before providing a value to ensure that it aligns with what you want to offer. Make sure that they receive at least 60% - 70% of the value and you are trying to get the rest back for what you’re offering them. Once you pass, you can begin negotiating different deals with them as they renew the deal you won.
These are the fundamentals of a professional endorsement proposal when you’re approaching a brand. Anything more than that is a cherry on top. If you’re an upcoming artist, the proposal needs to be brief, not too long, a maximum of two pages providing a detailed outline of your work. Additionally, make sure to include your bio in any marketing materials that you use to promote your art. This will help you to sell yourself more effectively and showcase your previous accomplishments. In the body of the e-mail, you always want to get to the point because the proposal is long enough.
If you need help with sponsorship proposal writing, book a ONE-ON-ONE CONSULTATION SESSION with me and let’s go through it together. I can help you custom-make something that appeals to you as an artist and hopefully to the brand that you want to approach.
It’s important to know where you are as an artist so that we know what we are working with. Check out my previous blog: How Do I Manage Perceptions In The Music Industry? for some guidance. This is a 1-hour session so come prepared with your questions and any work you’ve done yourself.
Thank you for reading or watching. I hope this was helpful. Until next time,
DalliRated!
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