Welcome back to ShabZi Madallion School! The answer to this week's question is, well it depends. Who do you want the audience and the people who experience your music and brand to view you as?
Certain artists have an intention with how they are represented and perceived. They might not want their real life to reflect their musical life. I believe I am an authentic artist, and my alias is a representation of my real name. I have an alias because being myself as in my real name isn’t necessarily the artist that I am in the music.
As a person, I am myself but, in the music, I am always delivering what I need to be delivering, a performance. As a brand, I as Leshabe (my real name) can still represent my brand ShabZi Madallion because ShabZi stems from my real name, Leshabe which means for the people. So ideally, I hope that the way that I’m coming across to people and those who consume my music is that I am a people person. I am real. You might not like or like how you receive me, but what I stand on is, I am still real. You might view it as bad, but it’s still real to me.
The way to manage that perception as an artist is to make sure you’re the first person who knows how you need to come across to yourself so that you stay true to that mandate even if the mandate isn’t something that you believe as a person. It might be something that you want to represent as an artist and one of the questions that you have to ask yourself is, what are the pros and cons of being perceived this way?
Visit those pros and cons, see what other people you care about might think, and do some research on Google about artists who might represent a perception that you might want to adopt. See what the consequences of being that version of an artist in the industry is. It might be that for you when you take on that journey, regardless of what journey you take whether it be you wanting to design a certain perception that you want to maintain or you just want to be yourself. Either way, you go, it will still have its ramifications. You just have to be content with what you’re offering to your audience and those you intend to appease as far as your journey as an artist is concerned.
You can’t manage it all the way because perception is subjective. Whatever influences them to have that perception of you, those perceptions may not be changed by you but in cases where you can correct an incorrect perception that people have, always take that opportunity, especially if you care about what people are saying about the brand and what they believe it is about.
You might still go out there and correct people if they get it wrong, they might not believe you. But it doesn't matter, what matters is you being content with the correction that you made or the correction that you choose not to make because sometimes that is the perception that certain artists want to hold. While there is a narrative spoken about them out there, they don’t care to correct it because it adds and fuels to their marketing roll-out for whatever it is that they are gearing up to release.
Managing perception in the music industry is not easy but it is necessary when you care to give out a certain message that represents a certain self. If you’re struggling with crafting or managing the perception that you want to maintain, then I’d be happy to help you with that.
Book a one-on-one session so we can take the time to work through this challenging part of your musical journey.
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How do you manage how your audience perceives you?
I look forward to reading your observations in the comment section below.
Thank you for watching or reading.
Until next time,
DalliRated!
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